Chehreha
2022
Chehreha is a television show focused on interviewing successful and influential Iranian professionals living outside Iran. The program highlights their achievements, experiences, and perspectives, offering viewers an inspiring look at Iranian talent across the world.
Design and Concept Development
For this project, I received a voice‑over narration from the producer, and my task was to transform that audio into a visual identity that feels abstract, minimal, and modern. Instead of using literal imagery, I designed a visual language that reflects the tone and rhythm of the voice‑over — allowing the visuals to “speak” in harmony with the narration.
Logo Design
I created a custom logo for the show, focusing on clarity, elegance, and a contemporary feel that matches the theme of professional interviews and global Iranian identity.
Visual Style
• Abstract and minimal motion graphics
• Clean shapes and subtle transitions
• Visuals that respond to the pacing and emotion of the voice‑over
• A refined color palette to keep the branding modern and sophisticated
Production Process
• Designed and animated the full intro in Adobe After Effects
• Created supporting visual elements and textures in Adobe Photoshop
• Composed the original music for the opening, matching the tone of the show and enhancing the emotional impact
The final result is a cohesive branding package that blends sound, motion, and minimal design to introduce the show with clarity and elegance.