Pejhvak
2024
Pejvak is a television program centered on cultural reflection, dialogue, and storytelling. The name Pejvak means “echo” in Persian — a concept that became the foundation for the show’s entire visual and musical identity. The intro needed to feel atmospheric, minimal, and modern, capturing the idea of sound expanding through space and leaving a subtle emotional trace.
Design and Concept Development
The opening sequence is built around the abstract idea of an echo — not a literal representation, but a visual interpretation of resonance, repetition, and gentle movement. The visuals expand, contract, and ripple in a way that mirrors how sound travels and transforms.
Key Creative Elements
- Abstract motion graphics inspired by sound waves and echo patterns
- Minimal, elegant shapes with smooth transitions
- A refined color palette to support the calm, reflective tone of the show
- A logo design that embodies clarity, resonance, and simplicity
The goal was to create an intro that feels clean and contemporary while carrying the poetic meaning of Pejvak.
Production Process
- Designed and animated the full intro in Adobe After Effects
- Created supporting textures and visual elements in Adobe Photoshop
- Composed the original music, shaping the sound to behave like an echo — soft, expanding, and atmospheric
The final result is a cohesive audiovisual identity where the visuals and music work together to express the essence of Pejvak: an echo that carries meaning, emotion, and cultural depth.