Art Metadata
2023
ART METADATA is an informational video created to help users understand the company’s services and learn how to navigate and use their website effectively. The goal was to transform technical information into a clear, engaging, and easy‑to‑follow visual story that guides users step by step through the platform.
Design and Concept Development
To communicate the company’s message in a simple and accessible way, I developed a story‑driven structure. Instead of presenting raw information, I shaped the content into a narrative that explains the service, its purpose, and how users can interact with the website.
Key Creative Elements
- A full storyboard designed to break down complex information into visual scenes
- A narrative flow that introduces the service, explains the features, and guides the user through the website
- Clean, minimal visuals to keep the focus on clarity and understanding
- A tone that is friendly, informative, and easy for all users to follow
Production Process
- Created the complete storyboard to map out the storytelling structure
- Recorded the voice‑over narration to guide the viewer through each step
- Designed and animated the visuals in Adobe After Effects, ensuring the motion supports the clarity of the information
- Integrated the audio and visuals into a cohesive, polished informational video
The final result is a clear, user‑friendly explainer video that helps audiences understand the company’s service and confidently navigate the website
