Creative Visionary
I am a London-based Graphic, Motion & Audio Branding Designer with over a decade of experience delivering broadcast-quality visual and sonic identities for international TV networks and digital platforms. I specialize in blending traditional 3D design with advanced AI workflows to push the boundaries of visual storytelling and brand recognition.
Roots in Creativity
From an early age, I was immersed in a vibrant community of art and media professionals. Spending countless hours in my father’s painting studio, I developed a deep appreciation for the digital world and its immense potential for artistic expression. By the age of 10, I was a regular at my father’s design and advertising company. Inspired by influential graphic designers like Stefan Sagmeister, David Carson, Holger Matthies, and Morteza Momayez, I played a pivotal role in leading the company’s transition from traditional methods to digital design through the introduction of desktop publishing software.
Sonic & Visual Foundations
Following high school, I joined VADI, where I had the opportunity to refine my design expertise and hone my collaborative skills. Concurrently, I pursued my passion for music by studying Music Theory & Composition at the Tehran Conservatory. This dual foundation in sight and sound continues to define my work today, allowing me to compose original music and produce full sonic branding packages that perfectly complement the visual identities I create.
Broadening Horizons in the UK
Relocating to the United Kingdom, I ventured into the world of television as a motion graphic designer for networks like Raha TV and GEM TV. A major highlight of my early career was the privilege of working alongside the esteemed producer and director Mohsen Makhmalbaf. I contributed to his storytelling by composing music and designing a poster for one of his films—an experience that deeply enriched my understanding of end-to-end design production.
Acknowledging the significance of formal education, I completed an Access to Media course at South Thames College, which laid the groundwork for my BA (Hons) in Motion Graphics at Ravensbourne University.
Leadership & Innovation
Over the past decade, my career has expanded into creative leadership. As the Founder and Creative Director of UNCUT MEDIUM LTD, I directed multidisciplinary teams across branding and audio-visual content. I also ventured into TV production at Iran International, where I produced and directed the Headphone documentary series, a show showcasing the next generation of Iranian underground musicians. Most recently, as Creative Designer & Music Supervisor at Volant Media, I developed complete visual identity systems and led audio branding for global sports programming and news bulletins.
Today, I am proud to be a forward-thinking creative who pioneers the integration of generative AI into professional broadcast pipelines. Whether I am rapid-prototyping concepts or delivering on-air packages, I leverage tools like Cinema 4D alongside advanced AI platforms (Runway, Adobe Firefly, Suno AI) to deliver innovative, high-quality work.