In the modern world advertising plays an important role. It plays an important and an influential role in shaping the attitude of the individuals and the society. Most importantly, advertisements actually help in influencing the behaviour of the customers who are there in the society. The advertisers, through their advertisements try to attract the attention of the consumers who are there. In order to have an impact on the behaviour of the customers, multitude of aspects are taken into considerations and among those numerous things that are taken into consideration the cognitive psychological aspects that are there in the human beings apart from the behavioural aspects that are there, are taken into consideration (Smith, et.al, 2014).